Intelligent Energy Launches Upp™ – Portable Power for Your Connected Devices

Upp introduces energy freedom from the grid

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Upp personal energy device

Published on Tuesday 12th November, 2013

Intelligent Energy, the global power technology company, today launched Upp™ – a personal energy device, to charge and power USB-compatible portable electronic devices, such as smartphones, feature phones, eReaders, tablets, portable gaming consoles, as well as digital cameras. With billions of USB devices used by consumers worldwide, Upp delivers at least one week of charge even to the most demanding, power-hungry smartphones.

Building on innovative fuel cell technology, Intelligent Energy has chosen Africa to launch this empowering portable energy product, and will showcase the device at AfricaCom in Cape Town. With the ability to charge and power as fast as the mains, Upp helps to power mobile commerce and connectivity within the region. Upp provides instant energy on-the-go: so as long as you have fuel, you will have energy. Upp’s Intelligent Auto Shutoff feature conserves energy and protects battery life of the electronic device it is charging. In addition, the Upp mobile app, which is free for both iOS and Android devices, provides predictive usage statistics as well as user profile information to enable better management of fuel levels.

“We are delighted to launch Upp, which represents a new category of energy device, and are excited about the transformational implications for the portable electronics market and the consumer,” said Henri Winand, CEO of Intelligent Energy. “With the growing demand for portable devices, mobile and cloud services, consumers want the energy independence to keep their devices connected and powered-up all the time. Upp is evidence that fuel cells are not just rocket science; the Upp fuel cell personal energy device has the power to extend your everyday life experiences and untether you from the wall socket, while making sure you stay connected.”

Commenting on the pent-up demand in the region for extended uptime of portable devices, Amar Samra, Managing Director of Consumer Electronics, Intelligent Energy said: “This year, we have carried out successful consumer field deployments in the region and are now in the process of expanding and recruiting further mobile partners worldwide. We believe Upp is a real game changer for Africa.

“Batteries need help: their capabilities haven’t kept pace with innovation in smart connected portable devices. Given that 75 percent of the global population relies on the mobile phone to stay connected, the more you want to do with your device, the more energy you need. Consumers need a reliable source of personal and portable energy, and Upp gives you that critical uptime when you really need it.”

Upp – How it Works
The Upp fuel cell takes hydrogen provided by the Upp fuel cartridge and combines it with air to produce clean electricity with water vapour as a by-product. Users simply need to connect the fuel cell to a replaceable fuel cartridge to experience instant energy for their devices. In addition to the fuel cartridge being replaceable, Intelligent Energy has adopted a socially responsible approach to fuel replenishment, by enabling the reuse of each cartridge multiple times.

Upp – Availability
According to the GSMA, mobile phone subscriptions have risen to 475mn from 90mn in sub-Saharan Africa within the past seven years, and worldwide the number of subscriptions has passed 6.5bn. Launched at AfricaCom 2013, Upp is designed from the ground up to address the needs of global consumers who rely on their mobile devices for productivity, leisure and livelihood and will be initially rolled out in December 2013.

Upp App
Upp also comes with an app, which provides users with fuel prediction capability, personal usage statistics, FAQs and overall customer support. It can be downloaded from the Apple App Store (iOS 5 and higher) or from Google play for Android devices (Android 4.0 Ice Cream Sandwich and higher).

For more information please visit www.beupp.com, and join the discussion on Twitter, Instagram and YouTube.

Upp at AfricaCom
If you’re at AfricaCom from 12-14 November 2013 at the Cape Town International Convention Centre, you can look us Upp at Stand A10.

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